Microsoft Will Be Bigger Than Apple, Google and Amazon (But Not Walmart)

Microsoft Will Be Bigger Than Apple, Google and Amazon (But Not Walmart)

Here’s where things stood at the end of 2018 in the technology revenue race:

  • Microsoft
  • IBM
  • Amazon
  • Apple
  • Alphabet

4th place isn’t so bad, correct?  In the technology market cover competition, Microsoft does a little better, though technology market cap rankings change all the time:

  • Apple
  • Tencent
  • Facebook
  • Alphabet
  • Microsoft

Microsoft which has trifled with trillion dollar estimates will be bigger than Amazon, Apple, and Google but not Walmart if it does a few things  and Amazon, Apple, and Google don’t do the same ones, which they will have a much harder time.

The success of Microsoft in the 20th and early 21st centuries, though not always in a conventional line, is explained more by market trends and technology courses than by genius strategic management. Lots of companies earned from the technological revolution. 

But that was then. For a long time and still today –Windows and Office have been cash cows. Xbox is another. Azure is growing very rapidly. But what does the revenue list look like and why is the list the reason why Microsoft will be bigger than Google, apple, and Amazon? 

  • Cloud Services and Office products
  • Cloud Services and Server products
  • Devices
  • LinkedIn
  • Windows
  • Gaming
  • Search Advertising
  • Enterprise Services

If we rephrase how Microsoft describes itself, it might sound like this:

Microsoft negotiate the customer and corporate worlds unlike any other technology vendor


  • Microsoft also owns computing substructure like air bags in the operating systems, auto industry, browsers, and standardized applications like MS Office are profit staples and product.
  • Digital integration is already happening and will continue to increase as the gaps between work, play, home, office, old and young all shrink from what might be called ubiquitous computing.
  • Microsoft is well-positioned perhaps the best positioned to integrate and exploit the converging corporate and customer (C2) markets – which is the key to their market cap dominance and eventual revenue.
  • Microsoft owns a huge part of the gaming market.
  • It also owns its tentacles and LinkedIn.

The adhesive is vertical market infiltration – markets that are also bleeding into homes and companies

Education is one that should be more accurately or Microsoft’s crosshairs, Apple and Google should be in its crosshairs, since they’ve already heavily penetrated the education market. Entertainment and media is another. Since all vertical markets are joining toward blurred customer/corporate integration, Microsoft can afford to be more aggressive investing in vertical markets than perhaps was the case a decade ago. 

Its Microsoft’s to Lose

Some of Microsoft’s competitors can duplicate the C2strategy. But none of them has the communications infrastructure and computing that Microsoft has, and recently Microsoft has even shown some impressive computer design. Google makes a lot of things and owns search, but its infrastructure pales in comparison to Microsoft’s. 

Stay Tuned

This will be fun to watch, don’t you contemplate? The war among the technology giants is well happening and will continue to accelerate. But what about Walmart? If revenue is the indicator we use to measure bigness, Walmart is the monster in the room and then some. Over 10,000 stores in 28 countries; e-retail in 11. Its revenue in 2018 was $485B. Microsoft’s was $110B.  Different game, different world. But among the techephants, Microsoft can win.

Kaylee Smith is a self-professed security expert; she has been making the people aware of the security threats. Her passion is to write about Cybersecurity, malware, social engineering, Games,internet and new media. He writes for Ms-Office products at or .

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